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An occasion this momentous requires a headliner on par with the magnitude, and they don't get much larger-than-life than Grace Jones. Not only is the city home to the legendary Stonewall Inn, where the first brick was thrown in the fight for LGBTQIA rights 50 years ago (more on that in a bit), but this year, it's also the location of WorldPride, which began in Rome in 2000 and has hopped across the globe from city to city ever since. New York City is the place to be this Pride Month. Warren King/REX/Shutterstock G: Grace Jones With the release of these new bottles, we hope to create something that everyone can feel proud to hold during Pride month that also makes a positive impact for GLAAD's initiatives and the LGBTQ+ community overall." "The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond.
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And the kicker? For every case of rainbow bottles sold, Bud Light will donate $1 (up to $150,000) to GLAAD. "Bud Light has been a supporter of the LGBTQ+ community since the 80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it," said Andy Goeler, Vice President of Marketing for Bud Light. The limited-edition bottled, available at bars nationwide through June, will be draped in the colors of the rainbow flag, with the iconic Bud Light creed printed on the crest swaped out for words of inclusivity and support. After a 20-year partnership between the beer company and GLAAD, Bud Light is honoring Pride Month this year by giving their iconic blue aluminum bottle a fierce makeover.